Sugar is in just about everything, but that doesn’t mean we have to take the “sugar surge” of the Western world lying down.
While many of us have become adept at reading product labels in an attempt to weed out the most harmful forms of refined sugar, like high fructose corn syrup, there may be far more sugar in our foods than we even realise. In 2016, University of Liverpool researchers merely scratched the surface when, after analysing more than 200 fruit drinks for children, they found sugar content to be “unacceptably high”. Almost half of the fruit drinks contained at least the daily recommended maximum sugar intake for a child, at roughly five teaspoons (19g). 1
ered by sugar’s ability to spread inflammation throughout the body. Refined sugar may also play an even greater role in atherosclerotic coronary heart disease (CHD) than first thought, a condition that remains one of the leading causes of death in the developed world, by promoting prediabetes and diabetes.
While sugar can undoubtedly be damaging to the body, on the flipside, researchers have seen amazing results simply by removing sugar from the diet.
In 2015, University of California, San Francisco, researchers found that reducing added sugar could help to reverse several chronic metabolic diseases in obese children within just 10 days. 2 . Children saw changes in high cholesterol and blood pressure on a low-sugar diet, without having to reduce calories or lose weight.
When you consider the historical context of our sugar consumption, this jarring research makes sense. We may be consuming 40 times more sugar per person per year than we were over 200 years ago.
MAKING SENSE OF THE SWEET TALK
The research is clear, and yet, we continue to receive mixed signals and misinformation from the mainstream media about our sugar consumption and health needs. Again, this makes sense. When selected studies are funded by the major corporations that make sodas and fruit drinks, much of the information released to the media will be skewed.
We saw the perfect example of this in 2016 when the Food and Drink Federation (FDF), an industry lobbying group with members that include Pepsi, Tango and Coca-Cola, pushed to pause the sugar tax in the UK because of “fragile” confidence in the consumer goods market. 3 It is unsurprising that leading soft drink producers would be against a two-tier sugar levy that forces manufacturers to pay an additional rate for drinks that contain more than 8g of sugar per 100ml. And if the sugar tax causes manufacturers to raise the price on their sweetened drinks, as they argue, all the better — pricier soft drinks could help to reduce daily sugar consumption.
A sugar tax, bringing heightened awareness of our sugar crisis, could be a defining factor in the fight against obesity. Really, the process of reducing sugar to reduce the risk of obesity is quite simple. Sugar is completely devoid of essential micro-nutrients. For anyone who needs to cut calories to bring weight down to a healthy level, eliminating nutrient-poor sugar from the diet is the perfect place to begin.
But here comes the misinformation again. When met with the science and the facts, proving that sugar can cause irreparable damage to the body and even death, the rebuttal of the World Sugar Research Organisation’s director-general fell flat. “Overconsumption of anything is harmful, including of water and air,” Richard C. Cottrell replied. 4. And yet, the regular, daily consumption of water and air has not and will never be linked to obesity, diabetes, heart disease and death.
GOOD HEALTH IS THE ICING ON THE CAKE
Even if you have already seen the effects Of sugar overconsumption in your body, in the form of weight gain and chronic disease, you can still make your way back to good health. We strongly recommend cutting out all added sources of sugar completely, save for the natural sugars found in dark-skinned fruits. The World Health Organization agrees — advising that we limit added sugar to less than 5 percent of our total calories each day, or less than one serving of soda. 5 Unsurprisingly, major manufacturers of sugary products have buckled against the new global guideline as it can directly compromise their business model.
When your health has been damaged by sugar, your body will need some outside support. Cinnamon, taken in a supplement as a potent spice extract, is known to support both normal blood sugar and the normal utilisation of insulin — helping to manage diabetes that may have been triggered by dietary sugar. A study out of Beltsville Human Nutrition Research Center in the US confirmed that taking up to 6g of cinnamon a day could help to reduce serum glucose, LDL cholesterol, triglyceride and total cholesterol in people with type 2 diabetes, as well as risk factors associated with diabetes and heart disease. 6 A high-sugar diet has also been shown to compromise learning and memory, while cinnamon may have the opposite effect. In a lab setting, cinnamon was shown to improve learning ability in mice.7
“Quitting” sugar may be tough at first, but it is well worth the effort when your health is on the line. And here’s something we’ve observed about removing added sugars from the diet — not only does eliminating sugar have an immediate and profound impact on your health, but within a few weeks, your taste buds will start to change. After you stop eating excess sugar, you may not notice at first that your sweet tooth has been reduced, if it is not gone completely. That is, until you take a bite of your favourite treat, only to find that it is now too sweet.
Cinnamon27TM has seven powerful ingredients in one incredible product. It contains American Ginseng, Bitter Melon, Chromium, Fenugreek, Gymnema Sylvestre and Nopal. Chromium contributes to the maintenance of normal blood glucose levels.
1. Boulton, J., Hashem, K. M, Jenner, H., Lloyd-Williams F., Bromley, H. and Capewell, S. 2016. How much sugar is hidden in drinks marketed to children? A survey offruitjuices, juice drinks and stnoothies. BMJ Open, 6 (3): e010330 DOI: 10.1136/bmjopen-2015-010330.
2 Lustig, R. H.. Mulligan, K, Noworolski, S. M., Tai, V W, Wen M. J, Erkjn-Cakmak, A, Gugliucci, A and Schwarz, I-M. 2015. Isocaloricfructose restriction and metabolic improvement in children with obesity and metabolic syndrome Obesity, DOI: 10.1002/0by.21371.
3. Wood, Z 2016. Halt sugar tax introduction, urges food and drink industry. The Guardian. 4. Cottrell, R. C 2012 Mar. Sugar: an excess of anything can harm. Nature. doi: 101038/483158d
5. Owens, B. 2014 Man Storm brewing over WHO sugar proposal. Nature doi:10 1038/5071500.
6, Khan, Au Sofdor, M9 Ai Khan M M, Khattak, K N. and Anderson, R. A. 2003 Dec. Cinnamon improves glucose and lipids of people With type 2 diabetes. Diabetes Care 26(12) pp 3215-8.
7 Modi, K Rangasamy, S 6, Dasarathi, S, Roy, A. ond Pahan, K 2016. Cinnamon convens poor learning mice to good learners: Implicationsfor rnemoty improvement Journal of Neurotmmune Pharmacology, DOI: 10.1007/511/481-016-9693-6.